Marty Scout Blog
Practical guides, frameworks, and templates for product teams that track competitors and turn market signals into product decisions.
Competitor launched a feature? Use this response framework
Two questions sort any competitor launch into one of four responses: log, watch, reposition, or respond. Includes the scoring rules and a 48-hour timeline.
Latest articles
Compare competitor prices when every plan meters differently
Seats, credit pools, and per-outcome fees can't share one price column. Price three buyer profiles on every competitor instead, with a worked example.
Competitor analysis and benchmark templates that decide
Two copy-ready worksheets: one competitor and one question, or one metric across several. Every cell carries a source, a date, or an honest blank.
Match market research tools to the decision in front of you
Three jobs hide inside every top market research tools list: paid respondents, public landscape sources, and competitor monitoring. Pick one per decision.
Competitive intelligence brief template your team will read
A copy-ready weekly brief in Markdown, the rules for filling each section, and the editing choices that keep it under one screen so decisions follow from it.
How to track competitor pricing changes before they cost you
A five-step routine for catching packaging moves, new limits, and plan renames on a competitor's pricing page, and for deciding which ones deserve a response.
